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Effects of social media tourism information quality on destination travel intention: Mediation effect of self-congruity and trust.

Author: WangHuimin, YanJinzhe

Journal ArticleAn article published in an academic or professional journal that reports original research or scholarly analysis.

Overview

Social media has become a crucial source of tourism information. This study investigates the impact of social media information quality on travel intention. The research, based on the Elaboration Likelihood Model, finds that high-quality information on social media positively influences travel intention. This is mediated by self-congruity and trust, meaning that people are more likely to travel when they feel connected to the information and trust its source. The study also demonstrates that prior knowledge about a destination negatively moderates the relationship between information quality and self-congruity. This research provides valuable insights for destination management and content marketing strategies.
Paper Details　
Original Abstract of the Article :
The asymmetry of tourism information makes social media an important information source. Previous research has been conducted on the influence of tourist-generated content on tourism consumption behavior, but few studies have concentrated on the mechanism of tourism information quality on consumers'...See full text at original site
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引用元：
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9815117/

データ提供：米国国立医学図書館（NLM）

Social Media Tourism: The Impact of Information Quality on Travel Intentions

This study examines the influence of social media tourism information quality on consumers' travel intentions. The research delves into the world of [Tourism Marketing] and [Consumer Behavior], investigating how the quality of information shared on social media platforms can impact travel decisions. The study focuses on the role of self-congruity and trust as mediating factors in the relationship between information quality and travel intention.

Social Media's Influence on Travel Decisions: Quality Matters

The study found that the quality of social media tourism information significantly impacts consumers' travel intentions. The research revealed that self-congruity and trust act as mediating factors, meaning that the quality of information influences travel intentions through its impact on these two factors. Specifically, high-quality information leads to greater self-congruity and trust, which in turn drives higher travel intentions. This suggests that the quality of information plays a crucial role in shaping consumer perceptions and ultimately influencing their decisions to travel.

Navigating the Digital Age of Travel: Leveraging Social Media's Power

This study underscores the growing importance of social media in shaping travel decisions. The findings highlight the crucial role of information quality in building trust and fostering self-congruity, both of which are essential for driving consumer interest and influencing travel choices. This study provides valuable insights for tourism marketers seeking to effectively utilize social media to promote destinations and attract potential travelers.

Dr.Camel's Conclusion

This research is like a camel caravan traversing the vast desert of social media, seeking out valuable insights into the factors influencing travel decisions. The study's findings highlight the importance of information quality in shaping consumer perceptions and driving travel intentions. By understanding these dynamics, tourism marketers can create more engaging and impactful content, ultimately leading to greater success in the competitive world of travel.

Date :
  1. Date Completed n.d.
  2. Date Revised 2023-01-11
Further Info :

Pubmed ID

36619085

DOI: Digital Object Identifier

PMC9815117

Related Literature

Article Analysis
・Effective treatment of travel
SNS
PICO Info
in preparation
Languages

English

Positive IndicatorAn AI analysis index that serves as a benchmark for how positive the results of the study are. Note that it is a benchmark and requires careful interpretation and consideration of different perspectives.

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